Branding laboratory
Branding laboratory
Expressing brands in ways that create conversation and meaningful connection.
LumoLab helps you harness visual and verbal branding to connect powerfully with customers.
Our directors guide you from strategic planning to execution, with just one degree of separation between you and senior expertise. This close connection ensures we can tackle your most challenging briefs with rare precision and speed.
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The
LumoLab Experience
Synergy
An Australian alliance of independent brand design consultants
high
impact
impact
Directors transform you brand into strategic, high-impact brand assets
strategic
clarity
clarity
We draw out the ground truth of the change you want to create for your clients.
Branding laboratory
Tailored for marketing teams
Strategic branding plays the long game - amplifying today's marketing while building lasting value.
Watch as it
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sparks confidence instantly
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distills your message
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forges authentic connection
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smoothens buyer journeys
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commandS marketplace attention
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Guides decisions naturally
the proof?
Design-driven companies outperform the S&P500 by
211%
over a decade. That's not just growth. It's transformation.
Our independent directors deliver senior expertise with no co-pilot handoffs - your captain stays at the controls.
We bring:
Two decades building high performance brand assets
that align strategically with bransd operating in diverse industries.
Direct collaboration with principle consultants
dropping management layers to enable a seamless and clearly articulated design process.
The clarity to have successful branding conversations internally
that feel more productive, and bring stakeholders into alignment with a strategic design direction.
Scalable capabilities that grow with you
with our wider pool of subject matter experts on standby, who can provide data analytics, copywriting, animation, illustration, social, PR and marketing.
Our specialist network provides full ground support - from analytics to animation, copywriting to PR. Each specialist comes into strategic formation to strengthen the journey forward.
81% of consumers say trust is essential before making a purchase.
Edelman
70% of buying decisions occur before any sales interaction
Hubspot
Branding is essential to creating a strong first impression. It's a core reputation-building strategy that influences sales and loyalty.
70% of buying decisions occur before any sales interaction.
Hubspot
81% of consumers say trust is essential before making a purchase.
Edelman
Feedback from our clients.
OPEN
Trevor's communication is amazing, probably one of the best I’ve dealt with, honestly speaking.
Kristy Reilly
ChIEf executive officer
Gold Industry group AUstralia
ChIEf executive officer
Gold Industry group AUstralia
The sophisticated design of our State of Play Global Insight Reports has strengthened our credibility with the CEOs we advise.
Xavier Evans
principal consultant
slate Advisory / State of Play
principal consultant
slate Advisory / State of Play
He brings deeply thoughtful, intellectual curiosity that strategically unpacks how and why things are important to you as a marketing director.
David dunstan
Global Marketing Director
Micromine
Global Marketing Director
Micromine
CASE STUDIES
How we've impacted brands
Articulate value in an innovation-led space
Product branding
Advertising
event presence
3d & Animation
Office interior Graphics
Build an audience around a brand
brand ecosystem
Content & Social
Photography
website
Inspire learning and curiosity
brand ecosystem
3D Visuals
Instructional design
website
Create impact through 3D design
Connect with health aware consumers
Brand Ecosystem
Packaging Concept
Connect with high value prospects
Brand Ecosystem
Website
Content
Authority through brand imagery
Attract new talent to industry careers
Gold Jobs Brand Ecosystem
Event Presence
Impact Report
Content & Social
Position within the industrial space
Brand Ecosystem
3D Visuals
We work to fuel your momentum
as you scale
Client experiences
Trevor's communication is fantastic and his ability to contextualize the work and explain the why behind it, is better than any designer I've ever worked with.
Trevor has a very thoughtful, intellectual curiosity, unpacking how and why things that are important to you,
as opposed to taking a brief and churning a sausage-factory type scenario.
He's not a designer that does things superficially. He's very pragmatic and rational as well.
He's not a designer that does things superficially. He's very pragmatic and rational as well.
David Dunstan
GLobal Marketing Director
Micromine
Micromine
His communication is amazing, probably one of the best I’ve dealt with.
His beautiful presentation decks that show clear rationale behind the designs, which is invaluable.
Thinking deeply about your problem, he'll arrive at a really good solution from a design perspective. It's as simple as that.
He'll be able to get what you need, when you need, and it'll be what you're looking for. Plus, he’s an all-round great person to work with.
He'll be able to get what you need, when you need, and it'll be what you're looking for. Plus, he’s an all-round great person to work with.
Kirsty Reilly
Chief Executive Officer
GIG GROUP
GIG GROUP
Explore how sensory branding
enhances buyer connections
and drives product vision.
How branding creates connection
Insights into tech sector branding
A deep dive into insights and potential pitfalls of technology sector branding.
Navigating the trust deficit
Find opportunities within a reluctant buying environment.
Building a branding ecosystem
PDF
A brief exploration into how branding creates an ecosystem.
Principles of successful branding
PDF
Four foundational principles of branding for engagement.
Demystifing branding
How branding drives outcomes
Brandings inputs into engagement, conversion and retention.
What is Branding?
A simpler definition.
20%increase in interest when tech scaleups refine key elements of their brand toolkit.
Brand engagement for startups
Branding and its inputs into engagement and conversion
Accelerating Series 3 startups
Helping accelerate series 3 startups.
An alliance of independent design consultants.
Our mission is to guide you towards a brand that resonates deeply, connects authentically, and accelerates your path to success.
