Stewarding Micromine's brand for almost four years, we evolved its presence across a period of significant growth. Today, the brand ecosystem empowers Micromine to speak with authority, in alignment with its capabilities.
Product Launch creative Direction
With the 2024 launch of it's intelligent AI enhanced mine exploration app, we ventured into more tactile 3D imagery to showcase this technological evolution.
This visual intended to inspires curiosity and conversation around how we've represented the data accuracy and ease the AI-copilot brings to the mining process.
Witnessing almost four years of major growth across Micromine's global footprint, LumoLab contributed:
data : in summary
105major projects, campaigns and events for which we've provided marketing execution.
103D custom animations for stronger product segmentation and brand recall.
LUMO LAB
85product icons to enhance product content messaging.
LUMO LAB
M
NEXUS launch - Teaser Animation
Lumo Lab created an announcement reveal animation (above) for the launch of Micromine's cloud-based intelligent data repository product, Nexus.
Working within a brief timeframe, we produced an short, engaging animation loop.
Alastri - launch BRochure
The 2024 Alastri system brochure has been design around the products strong usability in mine construction planning and highlights the brand's global reach.
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