Bloom & Grow teaches children to harness curiosity-led learning. Its branding delights children and resonates with parents, tapping into the natural curiosity of young minds and their lofty aspirations.
B
brand storytelling
The primary image of an airline window peering beyond a child's room, engages young and old with it's playful sophistication.
Creating meaning through the brand's expression, we create a world where learning can be fun and tangible. This connects with data that shows how important visuals are to learning.
data : in summary
400%gain in retention when visuals are used with text, rather than text alone.
VideoScribe
65%of information presented visually is retained after 3 days with only 10-20% retained from written and spoken information.
DALe, Joyce and Showers
90%of information transmitted to the brain is visual.
CrowdRiff
65%of the world's population are visual learners, while only 30 percent are auditory learners.
ALINA-MIHAELA BUŞAN
02
Effects
The outcome of the campaign measured in numbers.
32.6 %
More clients
1
Effie award
22 423
Social media likes
322k
Subscribers
for Educational Programs
Studies reveal that learners who are provided with combined text and visuals, retain 323% more information than people learning solely via text. Lumo Lab has worked closely to enhance the learning experience holistically.
1
Intelligent use of brand colours and typographic styling improve retention.
2
Illustrative dog characters highlight insights across learning materials.
3
Thematic imagery inspires young learners including Potter-esque castle scene.
4
Personalized notes are sent to students at significant milestones.
