His campaign truly resonated because his central idea was built on framework of his deepest convictions and a sense of justice long overdue.
Countless hours were spent behind the scenes listening, learning, reading, thinking and writing before he was able to distill his idea into an expression that cut right to the heart.
Much like the statement in the film Arrival:
'In war, there are no winners, only widows.'
The framework enabled him to then channel this energy towards activities that were both practical, creative and connected with millions of people within a very short span of time in the context of human history.
As brands, we are also communicating with peoples as individuals and groups..
Lumo Lab helps a brand's to express their proposition and idea for stronger impact with a greater proportion of the kind of people your brand needs to speak to.
A 2018 report by Forrester Research, titled "The Total Economic Impact™ Of IBM’s Design Thinking Practice," found that teams using design thinking principles could achieve up to a 301% return on investment (ROI). This highlights the potential of incorporating design methodologies in creating more effective and engaging branding strategies.
As a more nuanced understanding of your brand takes shape, Lumo Lab shapes the words, tone, images, sound, touch, and movement that create a dynamic space for people to immediately connect with your brand.
Next: The Language of Trust
