La Lumiere primary challenge was to reach health-aware consumers, encapsulating the brands commitment to sensitive body care and local, Australian botanicals.
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Visual Identity
We shaped La Lumiere's product philosophy around an immersing, mindful experience, leaning into calmness and connection to nature, crafting a visual language that embodies rest, elevated senses, and the lush, untamed Australian rainforest.
Visual Identity
Lumo Lab was instrumental in crafting a narrative that resonates with more health-aware consumers, focusing on a cohesive identity that strategically builds momentum and a distinct brand experience.
