If you think about your brand as a theatre production, Branding is not just set dressing. It's the inner philosophy that drives your work.
What a person sees of your brand externally needs to match up with how you see your contribution and purpose.
It is that alignment that enable brands to build connection with people and users.
Part of showcasing that passion was bringing the audience on board. We sought to bring insight in the processes behind the scenes, spotlighting not just what happens, but why.
With much of the terminology around these dishes and processes being unfamiliar to our target audience, we spoke in the audiences language to help them grow with us.
The social content strategy focused on creating a warm and open dialogue designed to help people embrace and understand the concepts, dishes, and terms.
By fostering a strong understanding, Baker et Chef established itself as a space where people could explore unique food experiences.
If you'd like to delve further into these concepts, feel free to reach out to Trevor.
