Enhancing brand identities for Venture Capital seeded entities
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for venture capital firms & angel investors
We're passionate about partnering with brands who chase innovation and have a desire to think and build outside common limitations.
Even before starting up Lumo Lab, we served the aspirations of start-ups, growing enterprises and pre-IPO companies across two decades.
Lumo Lab's strengths are
An Entrepreneurial Spirit. By operating startups and small entities, we see ourselves as humble enablers. And rather than chasing the limelight, we place all our energy on branding in tune with the people that matter most to you.
And true to our own entrepreneurial spirit, Lumo Lab is a start-up itself that supports other independent creatives who value the personal connections we build with our clients.
Our Direct-to-Designer System. Our direct-to-designer system provides you a highly experienced design associate is a single, trusted source of expertise.
This direct access streamlines project progress, enabling us to step in an on-demand basis when you need us to better optimize your marketing spend.
Modular, Strategic Support. Partnering with Lumo Lab provides your seeded businesses with compelling brand identities, along with the strategic support and expertise behind communicating unique value propositions and brand messaging effectively.
Speedy Delivery. Since we run a streamlined direct-to-designer operation, you'll benefit from speedy delivery of production-ready assets, allowing you to focus on what truly matters—driving your marketing campaigns to success.
Lumo Lab:
lays the foundation for brand outreach to buyers
designs, builds and deploys diverse Marketing assets
SUpports marketing/sales on execution of key strategic actions
B
Strong execution moves the needle on engagement and outcomes.
Outcomes really matter to us. Making our work matter to the client and deliver meaningful return is the cornerstone of any project we undertake.
We take full responsibility over the outcomes entrusted to us. We see our role as vital to the level of execution your marketing assets and we never settle for poor execution.
WHy BRanding is essential to startups
"If a scaleup were to change certain levers within its brand toolkit, it could see a 20% increase in interest from people", says Drew Usher, the Research Lead and Brand Strategy Director at Hotwire Australia
“Branding is a powerful yet undervalued tool by most tech scaleups, which prioritise product over brand. Striking a balance between function and emotion in brand communications is a huge opportunity."
Hotwire Australia, 2023
A study by the Institute of Practitioners in Advertising (IPA) found that campaigns with a strong visual identity were 27% more likely to report significant business effects, such as increased market share and sales (IPA, 2021).
Practicioners in Advertising, 2021
The human brain processes visual information 60,000 times faster than text (IAS, 2022), making visual branding a critical component in capturing attention and conveying your brand's message.
IAS, 2022
According to research by Hubspot, infographics are 30 times more likely to be read than a written article and they can increase website traffic by up to 12% .
Hubspot, 2024
According to Vengage study in 2021, over 50% of marketers used visuals in over 91% of their content, wit 36% of all visual used being custom-created visuals for their brand.
Vengage, 2021
A Springer study found that people following directions with text and illustrations do 323% better than people following directions without illustrations.
SPRINGER
Four key takeaways:
Identifying your tribe aligns with values and vision, guiding like stars.
Focus on what customers can achieve with your product, suggests Jason Fried.
Generate warm leads, and cut down cold leads that hurt your bottom line on excess qualifying time.
Build your brand prestige, by effectively leverage your strategy, while remaining brand-cohesive.
Scott Beckman says customers buy emotions, not features or benefits.
Bain's Elements of Value enhance offerings, meeting a spectrum of desires.
Brand comms
Brochures
websites
campaigns
product imagery
expo Signage
Lumo Lab's Brand Strategy Workbook is here.
Planning a rebrand to unlock your brand's full potential?
Our comprehensive Brand Strategy Workbook lays a foundation towards defining your unique identity, vision and message in your marketplace.
To help accelerate growing brands, we are making our workbook available at $120 for early-bird purchasers until 1 August 2024.
