In the last stages of the workbook, you will begin drafting your value proposition. Ask yourself:
Where does your offering sit within the marketplace? Why have you chosen that position? What value is in you staking that position?
You begin to defining your pitch you want to help the customer to understand what is important in their purchasing decision.
You are enabling them to decide with clarity and without compulsion, to see if they are a good fit for your brand.
Consider if being transparent around brand comparisons, price structures and who your brand is strongly suited for, could benefit you.
The final steps involves you leveraging marketing and sales expertise to help you:
1. Formulate the Key Brand Statements and Pillars that define your brand.
2. Map the Customer Journeys and Engagement Touchpoints
3. Build an Asset & Content Plan that addresses the 'wants' and 'values' of your audiences - determined from the Elements of Value triangle - inspired by Maslow's Heirarchy of Needs.
These final steps, give you a clear view of the marketing, sales and content plan ahead, while also crafting the most distilled concept of your brand essence that will propel you forward in every interpersonal engagement.
When drawing on an expert who has invested years into understanding these processes, we enable you to progress fast and gain value when its counts most - at the foundational stages of your business's branding and marketing strategy.
This investment creates accelerated growth and success.
You can draw on the expertise of Lumo Lab or another trusted specialist of your choice, to ensure you execute this final stage well.
This helps you avoid circular revisions and achieve clarity and impact in your brand's messaging. Feel welcome to connect with us below.
If you haven't yet purchased the Lumo Lab Brand Strategy Workbook, find out more below.
